Arch Madness

Every March the NCAA holds their annual basketball championship and the event is known as MARCH MADNESSĀ©. The top college teams play in an exciting and emotional tournament to crown the national champion.

Every day you play in the greatest game of all, the Game of LIFE. Like the basketball players you rely on your feet to get around and support you. Your feet are the foundation of your posture and function. If your feet are imbalanced or are not functioning correctly your whole body can suffer. That is why we are celebrating ARCH MADNESS promoting foot health and proper posture.